Podcast industry aims to better track listeners through new analytics tech called RAD

By | 26.05.2019

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In the past year or so, Apple and Spotify have both come out with analytics on their platforms that tell producers how long listeners spent on a podcast, but their systems are proprietary, which means they only share the data they choose to share. So NPR, a podcasting giant in its own right, decided to develop its own open-source podcasting measurement standard, one that anyone can use. This would theoretically allow podcasters and marketers to know how many people listened to an entire podcast, how many bailed partway through, how many skipped the inevitable Blue Apron ad, and so on.

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For the first time in more than a decade the House held a hearing related to reparations legislation, which was first introduced 30 years ago. But the holiday was masterminded by the Black Music Association , a group of record executives, who were focused more on mobilizing the economic power of black music than celebrating its artists. Things have changed since then.

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